Note: the profile information below is fictitious.

Our team

Puzzlity's diverse, talented team creates puzzles that help children in many areas, such as problem solving skills, logic thinking and creative mind while provding a fun environment to learn.

First founder, Eng Zer Jun

Zer Jun Eng

Chief Executive Officer

Eng is the CEO of Puzzlity. He has over 20 years of management experience. After graduating from University of Sheffield in 1985, Eng spent 14 years in Random Inc. developing softwares, which included MNS, BookFace and Chitter. Prior to Puzzlity, he served as the CEO of Lorem Inc. (2010 - 2015). During his tenure there, the company's value grew from £20 million to £2 billion. Eng is also the vice president of The World Puzzle Federation (WPF).


Second founder, Newt Upton

Newt Upton

Chief Operating Officer

Upton is the COO of Puzzlity. After graduated from Yale Univesity with PhD in Psycology, Upton spent 25 years working in The Lego Group developing toys for children. Previously, Upton has co-launched the World Puzzle Championship with the World Puzzle Federation at London. Upton is also the first runner-up of the World Sudoku Championship in 2011.


Third founder, Aden Pelley

Aden Pelley

Lead Game Designer

Pelley is the lead game designer at Puzzlity. He has over 26 years of experience in game design. Prior to joining Puzzlity, Pelley has worked at Electronic Arts as the main game designer of the Plants vs. Zombies series and Bejeweled series. Pelley has won the Best Game Designer Award in 2012 for his Plants vs. Zombies game series.